at t. rowe price, we understand the connections of a complex, global economy. it's just one reason over 75% of our mutual funds beat their 10-year lipper average. trowe price. invest with confidence. request a prospectus or summary prospectus with investment information, risks, fees and expenses to read and consider carefully before investing. ♪ sandra: great music for this segment. incredible story if you have not heard it. florida gulf coast university. you may have heard of them, maybe not, probably not most of us until last night in what some call the biggest cinderella story in ncaa history. florida gulf coast was the first number 15 seed to reach the sweet 16. odds of winning the ncaa championship are roughly one in about 80 # ,000, well, they definitely got everyone's attention now. how can the university capitalize on acinderella reputation? joining me now is the marketing guru and executive creative director, bruce. turkell? >> yes, thanks. sandra: guide us along here. nobody knew anything about the university until this past week, and they blossomed